DYME LYFE

Dyme Lyfe sought to expand their officially licensed apparel brand from a single school to four different schools. The client approached us to create an innovative strategy that would make a remarkable entrance into each market. Our solution involved producing and distributing an engaging podcast featuring esteemed partners, namely Fred Taylor, Champ Bailey, and Roy Williams – legendary figures from their respective schools. The podcast not only served to establish Dyme Lyfe's presence in those markets but also instilled instant credibility to the brand.