1. OPTIMIZING YOUR BIO SECTION
Who are you? What is your brand? Use your name or your brand’s name. The name people see on Instagram needs to be how they identify you.
Note: Your username is the only field that Instagram considers in search queries.
Imagine greeting someone at your store front. They ask you to tell them about yourself or your brand. Insert that here. Keep it personal! Adding a particular skill, profession, hobby, or interest to your headline helps your users get to know you and understand what you do.
Find a creative way to clearly state what you do and what the purpose of your account is.
A few things you can include:
Mission statement or Company slogan: What are you all about?
Showcase your expertise: Photographer? Adventure blogger? Fashion stylist?
Social Proof: ‘As featured in GQ Magazine’, or ‘As seen on TV’.
2. HIGH QUALITY CONTENT
Posting high quality photos is crucial as Instagram is THE visual social network.
NOTE: Keep your Instagram page like you would a store front: clean and organized. That means no blurry or pixelated photos. These photos will directly reflect how your consumer views your brand (even if that’s just a personal brand). High quality photos = high quality brand!
2. SIGNATURE STYLE
This can be one of the most challenging parts of creating an Instagram account. Your feed should look fluid and uniform.
NOTE: Here’s some tips on accomplishing that: Find a distinct color scheme that works for you, Use a consistent filter, Photo style (colorful, minimalistic, sceneries), Uniform text overlay, Theme (such as all beach theme or all coffee related).
If you are an e-commerce site, a huge trend on Instagram is to incorporate a lifestyle behind your brand.
NOTE: Post a photo of your jeans on a model and get her outside! Let your audience visualize themselves in those jeans!
3. create captivating captions
1. TWO THINGS TO KEEP IN MIND:
1. Captions that are captivating (whether fun or informative) gain more likes
2. Instagram captions with a call-to-action can help gain comments and engage your followers.
Both of these tips will directly affect your overall Instagram marketing strategy.
2. CREATE A QUALITY CAPTION:
Instagram captions that provide context, add personality, and inspires your followers to take action are GREAT captions.
NOTE: The length doesn’t matter - they can be short and to the point, or use all 2200 characters to tell a story.
4. HASHTAG STRATEGIES
HOW: Keep in mind, like all things social, have fun with it! All of your followers want to see what kind of person is behind these posts, so let your personality shine!
• You get 30 hashtags in a post. We recommend using all 30.
• Cheat sheet those suckers. Don’t run your thumbs raw by typing all 30 hashtags in each time. Save a note in your phone with the list of hashtags you most commonly use, and adjust accordingly. Copy + Paste is your best friend here!
• Sprinkle a few hashtags in your caption to add dimension, so don’t limit yourself to just adding them at the end.
• You’ve probably already seen this but adding your list of hashtags under your caption as the first comment looks very clean and boosts engagement.
Nike = #justdoit
5. INSTAGRAM CONTESTS
4 TYPES OF CONTESTS
1. LIKE TO WIN
PROS: The easiest contest to run! Followers like the photo to be entered and you pick a winner at random. This type of contest can have a great level of engagement since it takes so little effort from the user’s perspective.
CONS: As a brand get little insight or value from it.
2. COMMENT TO WIN
HOW: Create a compelling Call to Action in your caption.
PROS: This contest is great because it’s easy to enter and simple to pick a winner. This will dramatically increase engagement in the comment section (and you know the Instagram algorithm is all about the love in the comment section).
HOW: Ask followers to post a photo that matches your theme, with the hashtag you picked. This gives your followers a chance to get creative and gives you new, free content to use for your brand.
PROS: The Hashtag contest is great if you want to get a lot of user generated content (UGC) love in the comment section).
CONS: It is a bit harder to get people to post a picture than just simply liking or commenting, but the payoff can be awesome.
HOW: Post a photo and have followers repost to win.
PROS:Another way to draw traffic to your page, and maximize exposure.
CONS: People can be hesitant to post photos to their own personal feed, so take the time to make a great quality image to help entice them to repost.
6. INSTAGRAM STORIES
Just like your Instagram grid, your IG stories should be cohesive with your brand imagery and voice, but with a “live view” feel. This is your chance to be sporadic and authentic with your followers. Since stories only stay up on your page for 24-hours, you have a little more wiggle room to play around with.
Using the Stickers Feature, tag your story at a certain location or include a relevant hashtag. This allows your story to pop up on the corresponding explore page, giving you another opportunity to increase your story’s reach!
Instagram Highlights are collections of Stories that give new potential followers an idea of what your page is all about. Rather than disappearing after 24-hours, Highlights are saved right under your bio and act as a more interactive “about you” description.
7. INFLUENCER MARKETING
1. Set your budget
Determine your budget and what level influencer you want to target. A general rate is $1,000 per 100,000 followers, but can vary depending on industry. If you have a lower budget, you may consider going after a micro-influencer who may have a bit of a smaller following, but who’s audience is very niche specific and value said influencer’s opinion highly.
2. Define your niche
Figure out who has a voice in the community. When in doubt, a simple Google search of the top Instagram accounts in your field can be a great place to start. Platforms like Famebit and Tribe Group help you discover and connect with influencers by interest or category.
3. Qualify your list
Once you have your list of prospective influencers, make sure they are going to be a good fit. Note how many followers they have, their average likes & comments, and what social platforms they are on to pick the best influencer to collaborate with.
4. Build your community
Engage with their content so they are familiar with your name. Once a bit of a relationship is established, reach out with a genuine message that states why you both would work well together.